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IFM

Julian Allendorf participated in the 2nd EMAC Research Camp at the University of Vienna

Julian Allendorf (center) with EMAC Research Camp faculty members Gerrit van Bruggen (Erasmus University Rotterdam), Ajay Kohli (Georgia Institute of Technology), Adamantios Diamantopoulos and Udo Wagner (both University of Vienna)

From August 31 to September 1, Julian Allendorf, doctoral candidate at the Institute of Marketing (IfM), participated in the second EMAC Research Camp in Vienna. The EMAC Junior Faculty & Doctoral Student Research Camp is an initiative by the European Marketing Academy (EMAC) with the aim of raising the research capability of new/young researchers embarking on an academic career. Besides worldwide leading faculty in the field of marketing, 19 doctoral students and junior researchers were among the workshop participants. Talks on topics such as “Writing for Academics” and “Having Fun with Reviewers: Some Dos and many Don'ts” as well as presentations in two different tracks were in focus of the workshop program. Julian Allendorf presented and discussed a current research project on the topic of retention and turnover of direct-selling distributors. The session chairs Ajay Kohli (Georgia Institute of Technology), Adamantios Diamantopoulos and Udo Wagner (both University of Vienna) provided valuable feedback on the research project. In informal talks at the workshop, the participants used the opportunity for close interaction with faculty and fellow students from different countries.