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IWM

2017 Best Reviewer Award from Journal of Interactive Marketing for Dr. Sonja Gensler

Dr. Sonja Gensler receives the 2017 Best Reviewer Award from the Journal of Interactive Marketing. The journal thus honors her insightful and timely service as a reviewer for the journal.


Dr. Sonja Gensler erhält den 2017 Best Reviewer Award der Zeitschrift Journal of Interactive Marketing. In der Begründung heißt es, dass die Zeitschrift mit der Auszeichnung das zeitnahe und konstruktive Feedback von Dr. Sonja Gensler würdigt.

 

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IFM

Professor Manfred Krafft in the top 10% of Authors on SSRN

With his manuscript “Join, Stay, Leave: A Study of Direct-Selling Distributors”, Manfred Krafft (together with Anne T. Coughlan (Northwestern University/Chicago) and Julian Allendorf (University of Muenster)) is in the top 10% of Authors on SSRN by total new downloads within the last 12 months.

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MCM

Neue Serie zu deutschen Marketing-Departments: Die absatzwirtschaft stellt das MCM vor – als Erstes!

Wo findet in Deutschland Spitzenforschung im Marketing statt? Dieser Frage geht die führende Marketingzeitschrift absatzwirtschaft in einer neuen Serie nach – und beginnt in Münster am MCM. In einem vierseitigen Artikel beschreibt Peter Hanser die Entwicklung des MCMs von den Anfängen bis heute, stellt die Professoren mit ihren Forschungsschwerpunkten vor und berichtet von den Erfolgen des MCM in Forschung und Lehre.

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IFM

Professor Manfred Krafft appointed as EMAC Fellow

In recognition of his significant and enduring contributions to the European Marketing Academy (EMAC) and his achievements of high levels of scholarship and as a leader in the field of marketing, Manfred Krafft has been appointed as EMAC fellow. Together with him, Ajay Kohli (Atlanta/USA, previous editor of Journal of Marketing) and Peter Verhoef (Groningen, VP Membership of EMAC) have been appointed as new fellows of EMAC. EMAC represents more than 1,000 European scholars in Marketing. The board of fellows consists of 17 recognized scholars, who stay fellows until their retirement.

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MCM

Münsteraner Marketing Symposium auf dem “digitalen Weg zum Kunden”

Beim Münsteraner Marketing Symposium am 27. November ging es in diesem Jahr erneut um Herausforderungen, denen sich Unternehmen bei der Digitalisierung stellen müssen. Die Kenntnis um die Unsicherheit, welchen konkreten Einfluss die Digitalisierung auf die eigenen Geschäftsmodelle hat und welche konkreten Maßnahmen zu ergreifen sind, gab den Anlass, konkrete Lösungsansätze und Best-Practices zu diskutieren. Das Thema „Der digitale Weg zum Kunden" zog auch in diesem Jahr zahlreiche Alumni, Studierende und Experten aus der Unternehmenspraxis in die Aula des Schlosses.

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IFM

2016 Dissemination Award presented to Professor Manfred Krafft

During the previous week at a special session of the annual Global Sales Science Institute (GSSI), also held at Aston, Howard and Sally Stevens, co-founders of SEF, presented Professor Manfred Krafft with the 2016 Dissemination Award. Dr. Krafft is the first international recipient of this annual award, begun by a partnership between SEF and Neil Rackham to honor an individual who has advanced the sales profession through the sharing of sales specific research.

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MCM

MCM @ EMAC 2016 in Oslo

The European Marketing Academy (EMAC) conference is one of the largest marketing conferences worldwide. This year, the conference took place at the Norwegian Business School in Oslo from May 24-27 with the leading theme “Marketing in the Age of Data”. A couple of MCM scholars participated in this conference and presented their latest research about the following topics:

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