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IFM

Highly attended special session on “The Future of Solution Selling” during the AMA Winter Academic Conference 2022

The AMA Winter Academic Conference is one of the most important academic conferences in the marketing discipline, bringing together scholars and practitioners from around the globe. During this year’s conference, which was split into an online part on February 10-11 on the Whova platform and an in-person part on February 18-20 in Las Vegas, USA, Professor Dr.

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MCM

"Makers of Tomorrow" - Your chance to get first-hand insights on the topic of entrepreneurship

As a partner university of the "Makers of Tomorrow" project, we are pleased to support our students in the future in finding more courage to start their own business. "Makers of Tomorrow" is an online course for students of German-speaking universities on entrepreneurship. However, this is not an ordinary course, but a real "master class" whose vision is to give every student the opportunity to get in touch with entrepreneurship during their studies and learn from role models. In the first season, 10 inspiring founder stories are told.

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IFM

Interesting Guest Lectures in Customer Relationship Management and Direct Marketing

As part of this year’s Customer Relationship Management and Direct Marketing (CRM & DiMa) course, lectured by Dr. Claudio Felten, two guest lectures were invited to the Chair of Marketing Management to provide practical course-related insights from their experience.

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IFM

Awarded: Marketing students from Münster accepted into WiWi-Talents program for highly talented students

Once again, FB4 students were honored as real "WiWi Talents". Ann-Kathrin Müller and Madita Petersen were nominated for the program by Professor Manfred Krafft, Director of the Chair of Marketing Management. Due to their exceptional performance during their studies, the two master's students successfully prevailed against 160 other applicants and won one of the 15 coveted scholarship places.

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MCM

Business Contacts 2021 – Die (Online-) Karrieremesse in Münster

Friday, 18. June 2021 - 10:00 to 16:00

Bald ist es wieder so weit, die Business Contacts (BCM) jährt sich am 18. Juni 2021 zum 14. Mal. Wie auch in den Jahren zuvor ist der Marketing Alumni Münster e. V. Mitinitiator der Messe. Der Titel verrät es schon, dieses Jahr wird die Messe erneut online stattfinden.

Auf der Homepage der BCM bekommt ihr eine Übersicht der teilnehmenden Unternehmen sowie die Möglichkeit euch direkt (kostenlos) zu registrieren.

 

 

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MCM

„Better together“ – Das MCM fördert die Interaktion zwischen Studierenden und Unternehmen

Unter dem Format „Better Together“ durfte das Marketing Center am 8. Juni mehr als 40 Studierende und die Vertreter:innen der teilnehmenden Unternehmen digital begrüßen. Mit Dr. Oetker, LVMH, Porsche und VIVALDI konnten Unternehmen verschiedener Branchen für die Veranstaltung gewonnen werden, sodass den Studierenden die Möglichkeit geboten war, spannende und facettenreiche Einblicke in die Marketingpraxis zu erhalten.

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IFM

Nivea celebrates 110th birthday – Interview with Professor Krafft by “taff”

On the occasion of the cult brand's birthday, Professor Krafft, marketing expert and head of the Chair of Marketing Management (IfM), gave an interview to "taff" (ProSieben). The interview was broadcasted on German television on May 10, 2021. In this TV special, Manfred Krafft explains what the NIVEA brand means and discusses its success factors.

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MCM

Better Together - Austausch mit nahmhaften Unternehmen

Tuesday, 8. June 2021 - 16:00

Das Marketing Center Münster hat innerhalb der universitätsweiten Initiative „Zusammen ist man weniger allein“ ein Format kreiert, das den Studierenden dabei helfen soll, die erste Hürde der Kontaktaufnahme zu meistern und in einen Dialog mit namhaften Unternehmen zu treten. Mit dem Format „Better Together“ bieten wir Studierenden die Möglichkeit, sich direkt mit Unternehmen via Zoom auszutauschen und diesen die Fragen zu stellen, die sie momentan wirklich beschäftigen.

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IFM

Enriching Digital Visit at the MCM – Guest Lecture by Dr. Niklas Teichmann

The Chair of Marketing Management had the pleasure to welcome Dr. Niklas Teichmann as the second guest speaker in this year's Market Research class. Dr. Niklas Teichmann is the Director Analytics and Data Science at L'Oréal. In his guest lecture, which was held via Zoom, he highlighted the power behind data, which perfectly illustrated the practical relevance of the methods taught in class.

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IFM

Manfred Krafft Delivers the Laudatory Speech for Professor Sönke Albers as the Recipient of the 2020 Sales SIG Lifetime Achievement Award

A large virtual audience, consisting of distinguished scholars, friends, and family members, gathered across time zones, countries, and continents on February 19 to honor Professor Sönke Albers for his outstanding academic contributions. Professor Albers, who is connected to all senior and junior faculty members of the Marketing Center Münster, was presented with the Lifetime Achievement Award from the Special Interest Group on Selling and Sales Management (Sales SIG) at the 2021 AMA Winter Academic Conference.

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