Jedes Jahr vergibt der Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB) auf seiner Jahrestagung den Preis für das beste neu erschienene bzw. grundlegend überarbeitete BWL-Lehrbuch. Für den VHB-Lehrbuchpreis 2021 wurde das Buch „Entertainment Science“ von Professor Thorsten Hennig-Thurau (Lehrstuhl für Marketing & Medien) und Mark Houston (Texas Christian University, Fort Worth) nominiert.

Dr. Jonas Schmidt, research assistant at the Chair of Marketing Management, participated in the award ceremony for the best dissertation hosted by the Academy of Marketing Science. The Academy of Marketing Science is an international, scholarly organization dedicated to promoting high standards and excellence in both the creation and dissemination of marketing knowledge and the advancement of marketing practice around the world. For more than 25 years, the international cosmetics company Mary Kay Inc.

Seit März 2020 fanden alle Lehrveranstaltungen des MCM aufgrund der Corona-Pandemie von heute auf morgen rein digital statt. Für die Herbstausgabe unserer MCM-News haben wir mit Lehrenden und Studierenden über Ihre Erfahrungen und Erlebnisse aus dem digitalen Sommersemester 2020 gesprochen.

Unsere Sonderseiten mit vielen Eindrücken zur digitalen Lehre in Zeiten von Corona können Sie hier herunterladen.

Last year, Professor Thorsten Hennig-Thurau from the Marketing Center Münster published his multiyear effort "Entertainment Science: Data Analytics and Practical Theory for Movies, Games, Books, and Music”, co-authored by Mark B. Houston, Professor of Marketing at Texas Christian University (Fort Worth) and Visiting International Professor at the University of Münster.

Sustainability, Artificial Intelligence and Social Media are currently revolutionizing the retail industry. At the EuroShop trade fair in Düsseldorf on February 18, leading representatives from research and business got together to discuss how recent developments in technology and society reshape the retail industry.

One of the areas most critically impacted by changing customer needs is retailing, both, online and offline. Therefore, “Retailing Beyond”, the 11th edition of the yearly congress of the Rabobank Anton Dreesmann foundation, focused on how to meet and strategically anticipate changes in the turbulent environment of local and global retailers in the Netherlands.