Highlights

Selected MCM highlights can be found here.

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Gast

Raoul Kübler will leave MCM for ESSEC Business School Paris at the end of September 2022

The team of the Marketing Center Münster announces that Professor Raoul Kübler will leave the Marketing Center Münster at the end of the coming summer semester to join ESSEC Business School in Paris as an Associate Professor of Marketing.

While the MCM is sad to lose a highly esteemed colleague and friend, we wish Raoul Kübler all the best for the next step in his career path. While it always comes as a disappointment to lose a valued colleague to another school, we acknowledge that ESSEC, as a world-renowned business school, is high-level competition.

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MCM

Focus on the Customer – Digital CEMxHenkel Workshop

On February 1, 2022, the Circle of Excellence in Marketing (CEM) partner Henkel welcomed 20 students from Berlin, Cologne and Münster to a digital workshop. The warm welcome from Katja Keulertz (Junior Consumer Insights Manager) and Nico Reichert (Global Consumer Insights Manager) was followed by a company presentation including the business units and brands from the Düsseldorf-based consumer goods manufacturer.

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IFM

Highly attended special session on “The Future of Solution Selling” during the AMA Winter Academic Conference 2022

The AMA Winter Academic Conference is one of the most important academic conferences in the marketing discipline, bringing together scholars and practitioners from around the globe. During this year’s conference, which was split into an online part on February 10-11 on the Whova platform and an in-person part on February 18-20 in Las Vegas, USA, Professor Dr.

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MCM

"Makers of Tomorrow" - Your chance to get first-hand insights on the topic of entrepreneurship

As a partner university of the "Makers of Tomorrow" project, we are pleased to support our students in the future in finding more courage to start their own business. "Makers of Tomorrow" is an online course for students of German-speaking universities on entrepreneurship. However, this is not an ordinary course, but a real "master class" whose vision is to give every student the opportunity to get in touch with entrepreneurship during their studies and learn from role models. In the first season, 10 inspiring founder stories are told.

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IFM

Interesting Guest Lectures in Customer Relationship Management and Direct Marketing

As part of this year’s Customer Relationship Management and Direct Marketing (CRM & DiMa) course, lectured by Dr. Claudio Felten, two guest lectures were invited to the Chair of Marketing Management to provide practical course-related insights from their experience.

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IFM

Awarded: Marketing students from Münster accepted into WiWi-Talents program for highly talented students

Once again, FB4 students were honored as real "WiWi Talents". Ann-Kathrin Müller and Madita Petersen were nominated for the program by Professor Manfred Krafft, Director of the Chair of Marketing Management. Due to their exceptional performance during their studies, the two master's students successfully prevailed against 160 other applicants and won one of the 15 coveted scholarship places.

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MCM

„Better together“ – Das MCM fördert die Interaktion zwischen Studierenden und Unternehmen

Unter dem Format „Better Together“ durfte das Marketing Center am 8. Juni mehr als 40 Studierende und die Vertreter:innen der teilnehmenden Unternehmen digital begrüßen. Mit Dr. Oetker, LVMH, Porsche und VIVALDI konnten Unternehmen verschiedener Branchen für die Veranstaltung gewonnen werden, sodass den Studierenden die Möglichkeit geboten war, spannende und facettenreiche Einblicke in die Marketingpraxis zu erhalten.

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