Highlights
Selected MCM highlights can be found here.
From May 19–23, 2025, Associate Professor Anna Salonen from the University of Jyväskylä (Finland) visited the Marketing Center Münster to collaborate with Dr. Victoria Kramer and Prof.
Research Visit from Anna Salonen (University of Jyväskylä) at the Marketing Center Münster
Selling and Sales Management for Successful Servitization: New Publication by Dr. Victoria Kramer and Sertan Eravci in JPSSM
As businesses increasingly shift from selling products to offering integrated services and solutions—a transformation known as servitization—the question of how to adapt sales strategies accordingly has become ever more pressing. A new study co-authored by Dr.
From Theory to Practice: Hands-On Learning
In a world where effective negotiation is a key differentiator, our students recently participated in a highly engaging two-day workshop designed to elevate their skills and confidence in any negotiation setting. Led by Tobias Frank, Sales Director DE & AT at Engelhard Arzneimittel, the workshop provided invaluable real-world perspectives and practical strategies.
Prof. Krafft: Publications in Journal of Marketing & Journal of Retailing - and Best Paper Award
Prof. Manfred Krafft, Chair of Marketing Management (IfM) at the MCM, has recently had two papers published in leading academic journals: the prestigious Journal of Marketing and the Journal of Retailing. He has also been honoured with the Best Paper Award.
Amazon Insights! Florian Mair inspires at the Marketing Center Münster
Last week, the Marketing Center had the privilege of welcoming Florian Mair, Head of Amazon's Europe-wide fashion and apparel business and General Manager at the world-leading etailer, for not just one, but two engaging events. Florian Mair’s visit provided students with unique insights into Amazon's strategies that so strongly impact consumers as well as businesses on a global scale, the world of digital business as a whole, and invaluable career advice.
CustMaS Multiplier Event in Warsaw: Advancing B2B Digital Sales Education
From January 29 to 31, the CustMaS team hosted a highly engaging multiplier event at Akademia Leona Koźmińskiego (Kozminski University) in Warsaw, Poland.
Guests@MCM | Prof. P.K. Kannan
Right before Christmas, University of Münster’s Marketing Center had the pleasure of hosting P.K. Kannan (University of Maryland), a leading marketing scholar and an expert in applying modeling, econometrics, machine learning, and AI methods to substantive issues in marketing. In addition to personal meetings with MCM’s faculty and PhD candidates, P.K.
Season's Greetings and a Look Back at December 2024
At the end of a successful year, we would like to highlight one final milestone. This December, three MCM scholars participated in two major conferences that allowed us to share our research and engage in productive academic exchanges.