Highlights

Selected MCM highlights can be found here.

|
IFM

Awarded: Marketing students from Münster accepted into WiWi-Talents program for highly talented students

Once again, FB4 students were honored as real "WiWi Talents". Ann-Kathrin Müller and Madita Petersen were nominated for the program by Professor Manfred Krafft, Director of the Chair of Marketing Management. Due to their exceptional performance during their studies, the two master's students successfully prevailed against 160 other applicants and won one of the 15 coveted scholarship places.

Read more about Awarded: Marketing students from Münster accepted into WiWi-Talents program for highly talented students
|
MCM

„Better together“ – Das MCM fördert die Interaktion zwischen Studierenden und Unternehmen

Unter dem Format „Better Together“ durfte das Marketing Center am 8. Juni mehr als 40 Studierende und die Vertreter:innen der teilnehmenden Unternehmen digital begrüßen. Mit Dr. Oetker, LVMH, Porsche und VIVALDI konnten Unternehmen verschiedener Branchen für die Veranstaltung gewonnen werden, sodass den Studierenden die Möglichkeit geboten war, spannende und facettenreiche Einblicke in die Marketingpraxis zu erhalten.

Read more about „Better together“ – Das MCM fördert die Interaktion zwischen Studierenden und Unternehmen
|
IFM

Nivea celebrates 110th birthday – Interview with Professor Krafft by “taff”

On the occasion of the cult brand's birthday, Professor Krafft, marketing expert and head of the Chair of Marketing Management (IfM), gave an interview to "taff" (ProSieben). The interview was broadcasted on German television on May 10, 2021. In this TV special, Manfred Krafft explains what the NIVEA brand means and discusses its success factors.

Read more about Nivea celebrates 110th birthday – Interview with Professor Krafft by “taff”
|
IFM

Enriching Digital Visit at the MCM – Guest Lecture by Dr. Niklas Teichmann

The Chair of Marketing Management had the pleasure to welcome Dr. Niklas Teichmann as the second guest speaker in this year's Market Research class. Dr. Niklas Teichmann is the Director Analytics and Data Science at L'Oréal. In his guest lecture, which was held via Zoom, he highlighted the power behind data, which perfectly illustrated the practical relevance of the methods taught in class.

Read more about Enriching Digital Visit at the MCM – Guest Lecture by Dr. Niklas Teichmann
|
IFM

Manfred Krafft Delivers the Laudatory Speech for Professor Sönke Albers as the Recipient of the 2020 Sales SIG Lifetime Achievement Award

A large virtual audience, consisting of distinguished scholars, friends, and family members, gathered across time zones, countries, and continents on February 19 to honor Professor Sönke Albers for his outstanding academic contributions. Professor Albers, who is connected to all senior and junior faculty members of the Marketing Center Münster, was presented with the Lifetime Achievement Award from the Special Interest Group on Selling and Sales Management (Sales SIG) at the 2021 AMA Winter Academic Conference.

Read more about Manfred Krafft Delivers the Laudatory Speech for Professor Sönke Albers as the Recipient of the 2020 Sales SIG Lifetime Achievement Award
|
IFM

Virtual Visit at the MCM - Guest Lecture by the Otto Group on the Use of Artificial Intelligence

On Monday, January 24, Dr. Mirja Kroschke from the Otto Group was a virtual guest in the course "Consumer Behavior". In her presentation, she gave students insights into the use of artificial intelligence to holistically improve the customer experience at the Otto Group. Dr. Kroschke works as a project manager and business intelligence strategist in the Otto Group's Data Lab. She is also a familiar face at the Chair of Marketing Management, having earned her PhD there in 2017 and served as a Postdoc until 2019.

Read more about Virtual Visit at the MCM - Guest Lecture by the Otto Group on the Use of Artificial Intelligence
|
LMM

„Entertainment Science“ für den VHB-Lehrbuchpreis 2021 nominiert!

Jedes Jahr vergibt der Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB) auf seiner Jahrestagung den Preis für das beste neu erschienene bzw. grundlegend überarbeitete BWL-Lehrbuch. Für den VHB-Lehrbuchpreis 2021 wurde das Buch „Entertainment Science“ von Professor Thorsten Hennig-Thurau (Lehrstuhl für Marketing & Medien) und Mark Houston (Texas Christian University, Fort Worth) nominiert.

Read more about „Entertainment Science“ für den VHB-Lehrbuchpreis 2021 nominiert!
|
MCM

IfM Research Fellow Dr. Jonas Schmidt is Runner-Up for the Mary Kay Dissertation Award

Dr. Jonas Schmidt, research assistant at the Chair of Marketing Management, participated in the award ceremony for the best dissertation hosted by the Academy of Marketing Science. The Academy of Marketing Science is an international, scholarly organization dedicated to promoting high standards and excellence in both the creation and dissemination of marketing knowledge and the advancement of marketing practice around the world. For more than 25 years, the international cosmetics company Mary Kay Inc.

Read more about IfM Research Fellow Dr. Jonas Schmidt is Runner-Up for the Mary Kay Dissertation Award
|
MCM

IfM research fellow Dr. Jonas Schmidt is awarded the best dissertation price in economics

The Rector of the University of Münster and the Prorector for Strategic Human Resources Development, Prof. Dr. Johannes Wessels and Prof. Dr. Maike Tietjens, presented the dissertation prize in a video call to the authors of the 14 best dissertations from the 14 departments of the university. Since a ceremonial presentation was not possible due to the Corona pandemic, the Rectorate chose the digital way to congratulate the graduates personally.

Read more about IfM research fellow Dr. Jonas Schmidt is awarded the best dissertation price in economics

Pages