Highlights

Selected MCM highlights can be found here.

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IFM

Dissertation by Felix Lehmkuhle honored with Preis der Deutschen Marktforschung 2024

Dr. Felix Lehmkuhle, former research assistant at the Chair of Marketing Management (IfM), has been awarded the prestigious Preis der Deutschen Marktforschung 2024 for his dissertation. His research “Is New Always Better? The Future of Physical Stores" was supervised by Prof. Dr. Manfred Krafft.

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IFM

The Art of Negotiation – A Workshop for Students in Collaboration with Engelhard Arzneimittel

In a fast-paced world where effective negotiation skills are paramount, our students recently had the opportunity to sharpen their abilities through an intensive two-day workshop, hosted by Tobias Frank, National Sales Director at Engelhard Arzneimittel. The workshop aimed to provide participants with a comprehensive understanding of negotiation dynamics while offering practical experience through case studies.

Over the course of two days, participants embarked on a journey to:

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IFM

Exploring Sensory Marketing – PhD Course by Prof. Dr. Dipayan Biswas

In the week from April 2nd to April 5th, the Chair of Marketing Management welcomed Marketing Professor Dr. Dipayan Biswas from the University of South Florida. Renowned in the field of Sensory Marketing, Professor Biswas held a PhD course titled “Sensory Aspects of Businesses: Implications for Humans, AI and Robots” at the Marketing Center Münster.

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IFM

Practical Insights Into Omnichannel Management – Guest Lecture by Mars

On December 1, the Chair of Marketing Management (IfM) had the pleasure of welcoming Mars as guest speakers in the Sales Management course. This longstanding tradition of Mars guest lectures is highly valued, offering students valuable insights from real-world corporate practice.

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IFM

Exploring the Pharmaceuticals Sector – Special Guest Lecture by Engelhard Arzneimittel

On December 8, the Chair of Marketing Management was thrilled to host Engelhard Arzneimittel in this year's Sales Management course. During the guest lecture, Tobias Frank, Sales Director National, shared valuable insights on sales territory alignment and provided a detailed examination of the pharmaceutical industry. Engelhard Arzneimittel's visits to the Sales Management course have become a cherished and longstanding tradition, highlighting their commitment to education.

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IFM

New Publication in the Journal of Retailing on the Future of Physical Stores

The new publication “The Future of Physical Stores: Creating Reasons for Customers to Visit” co-authored by Els Breugelmans (KU Leuven), Lina Altenburg (KU Leuven), Felix Lehmkuhle (University of Münster), Manfred Krafft (University of Münster), Lien Lamey (KU Leuven) and Anne L. Roggeveen (Babson College) is published by the Journal of Retailing.

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IFM

Successful IfM Project Seminar in Cooperation with DEICHMANN SE

As every summer semester, the Chair of Marketing Management (IfM) offered a project seminar in cooperation with a well-known company also in 2023. Together with this year´s partner, DEICHMANN SE, 24 Major Marketing students had the opportunity to participate. Five current and relevant topics around “The Future of Retailing @ Deichmann” invited the students to connect scientific methodologies and marketing-related practical skills in a practice-oriented project.

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