|
Sonja Gensler

Euregio Start-up Center REACH opened its offices on Geiststraße exactly 1 year ago.

Today, Thorsten Wiesel and his 40-strong team work in the former premises of the Bundesbank. The start-ups that test their ideas with the help of REACH are addressing questions related to, for example, urban gardening, crop science or transaction platform solutions.

Read more about Euregio Start-up Center REACH opened its offices on Geiststraße exactly 1 year ago.
|
LMM

"Streamers Changed the Game!" – Dr. Malte Probst from Sky as virtual guest at the MCM

“Subscription-based online streaming services have fundamentally changed the rules of the game in the entertainment industry,” stated Dr. Malte Probst, Senior Vice President Film and Entertainment Portfolio at Sky Deutschland, during his guest lecture as part of Professor Thorsten Hennig-Thurau's and Dr. Ann-Kristin Kupfer’s master's lecture "Entertainment Media Marketing". During his presentation entitled "Transforming an Old School Business - Can You?" on January 27, 2021, Dr.

Read more about "Streamers Changed the Game!" – Dr. Malte Probst from Sky as virtual guest at the MCM
|
LMM

Learning about Digital Asia in Cyberspace: Meet Björn Ognibeni at Altspace VR!

The MCM will soon launch its very first virtual research institution, the “eXperimental Reality Lab at MCM”. This Thursday, March 11, you will have a chance to meet VR expert and regular MCM guest Björn Ognibeni who will serve as Strategic Director of the forthcoming XRLab at MCM initiative.

Read more about Learning about Digital Asia in Cyberspace: Meet Björn Ognibeni at Altspace VR!
|
IWM

IWM sucht Wissenschaftliche Mitarbeiter(innen) (m/w/d)

Stellenausschreibung

Das Institut für Wertbasiertes Marketing (IWM) der Westfälischen Wilhelms-Universität Münster sucht ab dem 01.09.2021 oder früher eine wissenschaftliche Mitarbeiterin oder einen wissenschaftlichen Mitarbeiter. Weitere Informationen entnehmen Sie bitte der Ausschreibung.

 

Read more about IWM sucht Wissenschaftliche Mitarbeiter(innen) (m/w/d)
|
IFM

Manfred Krafft Delivers the Laudatory Speech for Professor Sönke Albers as the Recipient of the 2020 Sales SIG Lifetime Achievement Award

A large virtual audience, consisting of distinguished scholars, friends, and family members, gathered across time zones, countries, and continents on February 19 to honor Professor Sönke Albers for his outstanding academic contributions. Professor Albers, who is connected to all senior and junior faculty members of the Marketing Center Münster, was presented with the Lifetime Achievement Award from the Special Interest Group on Selling and Sales Management (Sales SIG) at the 2021 AMA Winter Academic Conference.

Read more about Manfred Krafft Delivers the Laudatory Speech for Professor Sönke Albers as the Recipient of the 2020 Sales SIG Lifetime Achievement Award
|
LMM

„Disney+ hatte einen Doppeleffekt“ - Professor Hennig-Thurau in Blickpunkt:Film über die aktuellen Veränderungen in der TV- und Streamingbranche

Mit dem Aufkommen von Video-Streamingdiensten hat sich die Medienlandschaft grundlegend gewandelt. Während TV-Sender Anfang der 2000er Jahre den Bewegtbildmarkt dominierten, sehen sich die Fernsehhäuser heute mit neuen Konkurrenten wie Netflix oder Amazon Prime Video konfrontiert. Mit Disney+ stieg Anfang 2020 ein weiterer namhafter Wettbewerber in das Streaminggeschäft ein – der erste Streamer „Made in Hollywood“, dem weitere Unterhaltungskonzerne folgen werden.

Read more about „Disney+ hatte einen Doppeleffekt“ - Professor Hennig-Thurau in Blickpunkt:Film über die aktuellen Veränderungen in der TV- und Streamingbranche