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LMM

New Study in the Journal of Retailing by MCM-Professor Hennig-Thurau and MCM Alumni Kupfer and Marchand: What Drives Store Closures in the Digital Age?

Journal of Retailing Article

A new article co-authored by Prof. Thorsten Hennig-Thurau from the MCM’s Chair of Marketing and Media and Prof. Ann-Kristin Kupfer (KIT) and Prof. Andre Marchand (Leipzig University), both former faculty members of the Marketing Center, has been published by the prestigious Journal of Retailing. The article explores the reasons behind the widespread closures of physical retail stores, focusing on the apparel and media sectors between 2015 and 2020.

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IFM
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MCM

Circle of Excellence in Marketing | Apply until October 20!

The current application round for the student support program "Circle of Excellence in Marketing" ends on October 20, 2024.

The CEM is a 1-year talent program for outstanding marketing students from the University of Münster, the University of Cologne, and the FU Berlin. It is specifically designed to prepare students for interesting management tasks in internationally operating companies. Participants of the CEM program take part in various workshops offered by partner companies, among other activities.

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IFM

Innovationskreis Marketing e.V. Once Again Honored as a Bronze Sponsor | ProTalent Summer Event

On Wednesday, June 19, 2024, Prof. Dr. Ulrike Weyland, Vice-Rector for Studies and Teaching, and the ProTalent team welcomed the sponsors and their scholarship holders - including former scholarship holders for the first time - to a relaxed summer evening in the castle gardens of the University of Münster. As Bronze Sponsor, the Innovationskreis Marketing e.V. was invited once again. 

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DIGIT

DIGIT sucht Wissenschaftliche*r Mitarbeiter*in

Stellenausschreibung

Am Lehrstuhl für Digitale Transformation der Wirtschaftswissenschaftlichen Fakultät der Universität Münster ist zum nächstmöglichen Zeitpunkt die Stelle als Wissenschaftliche*r Mitarbeiter*in (E 13 TV-L) zu besetzen. Angeboten wird eine für drei Jahre befristete Teilzeitstelle (75 % Arbeitszeit: 29 Stunden 52 Minuten); bei Bedarf im Rahmen Ihres Promotionsvorhabens verlängerbar. Die Lehrverpflichtung beträgt bei Vollzeit 4 SWS.


Wer wir sind:

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MCM

One Coffee with MCM - The First Episode of Our New Conversation Format on MCM-TV

Our social media team at the Marketing Center Münster has just launched a new format -- "One Coffee with MCM" is a series of informal conversations with MCM team members. It gives Nora Duschner and Johanna Tolksdorf (both study at the Universität Münster) and also our other Münster students (who are invited to submit questions) the opportunity to ask what they always wanted to know from their professors and other faculty, with questions ranging from formal to informal, from professional to personal.

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