On January 14, the MCM was pleased to receive a visit and digital guest lecture as part of the course "Consumer Behavior" from the startup Generation f. The three co-founders Sophia Escheu, Julia Kirsch and Carla Schell described the process of brainstorming ideas to their pilot project and explained what Generation f is ultimately all about. In essence, their company serves as a virtual platform for sustainable networking.
Hollywood Goes Germany: Wie der Eintritt neuer Streaming-Dienste den Wettbewerb um Zuschauer weiter verschärft
Der Einstieg von Disney+ als erster Streaming-Dienst „Made in Hollywood“ setzt etablierte TV-Sender, insbesondere öffentlich-rechtliche, zusätzlich unter Druck. Aber auch Streaming-Giganten leiden unter der neuen Konkurrenz – zumindest in Sachen Sehzeit: Die Streaming-Marktführer verlieren bei Disney+-Adoptern knapp vier Prozentpunkte der Sehzeit im Vergleich zu Nicht-Adoptern; die Zahl der Abonnenten ist drei Monate nach Markteintritt (noch) nicht betroffen. Die Corona-Pandemie beschleunigt den Streaming-Trend: 50 bis 69-Jährige steigern ihre Streaming-Sehzeit um 15%.
Stationary retailers are increasingly redesigning their stores to differentiate themselves from the competition and appeal to new customer groups. In an interview with “Die Glocke”, Professor Krafft explains how traditional retailers successfully transform their stores along the lines of real market halls to better meet changing consumer preferences.
Jedes Jahr vergibt der Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB) auf seiner Jahrestagung den Preis für das beste neu erschienene bzw. grundlegend überarbeitete BWL-Lehrbuch. Für den VHB-Lehrbuchpreis 2021 wurde das Buch „Entertainment Science“ von Professor Thorsten Hennig-Thurau (Lehrstuhl für Marketing & Medien) und Mark Houston (Texas Christian University, Fort Worth) nominiert.
Dr. Jonas Schmidt, research assistant at the Chair of Marketing Management, participated in the award ceremony for the best dissertation hosted by the Academy of Marketing Science. The Academy of Marketing Science is an international, scholarly organization dedicated to promoting high standards and excellence in both the creation and dissemination of marketing knowledge and the advancement of marketing practice around the world. For more than 25 years, the international cosmetics company Mary Kay Inc.
On December 2nd, 2020, the Circle of Excellence in Marketing (CEM) was happy to welcome Dr. Rob Britton for the remarkable 20th time. Britton, who gained extensive experience in the Airline Industry for over 20 years and now works as a consultant and professor, shared his valuable knowledge with the members of the CEM. Unlike common tips for career planning in the business context, Dr.
Within the master’s course Consumer Behavior, which takes place in the current winter semester 2020/ 2021, the Marketing Center Münster was pleased to welcome Professor Wayne D. Hoyer from the University of Texas in Austin, USA. Professor Hoyer has already accompanied this course for several years and has shared his valuable insights with the students. As a long-standing guest at the MCM, he bears the title VIP (Visiting International Professor) at the University of Münster.
as of now, you can apply for the MCM seminars in the summer semester 2021.
Please specify your preferences until December 16, 2020 - 12 pm (noon).
Online application for the MCM master seminars in the winter semester 2020/21 [closed]
The following seminars are offered:
The Rector of the University of Münster and the Prorector for Strategic Human Resources Development, Prof. Dr. Johannes Wessels and Prof. Dr. Maike Tietjens, presented the dissertation prize in a video call to the authors of the 14 best dissertations from the 14 departments of the university. Since a ceremonial presentation was not possible due to the Corona pandemic, the Rectorate chose the digital way to congratulate the graduates personally.