• Research foci

    • Political Marketing
    • Social Marketing
    • Interactive Marketing
    • Field Experiments

  • Education

    12/2011- 04/2019
    PhD Candidate (Dr. rer. oec.) at Steinbeis University, Berlin, Germany, dissertation topic: "Interactive Political Marketing: An Experimental Analysis of Interactive Marketing in a Political Context" (summa cum laude)
    08/2005- 02/2006
    Visiting MBA student at the Recanati Graduate School of Business Administration (now Coller School of Management), Tel Aviv University, Israel
    10/2002- 06/2008
    Undergraduate and Graduate Studies of Business Administration at the University of Münster

  • Positions

    since 12/2020
    Assistant Professor (Akademischer Rat) at the Chair of Marketing Management
    04/2020- 11/2020
    Postdoctoral Research Fellow at Steinbeis University on a research grant by the German Federal Ministry for Family Affairs, Senior Citizens, Women, and Youth
    06/2019- 01/2020
    Freelance Scientific Advisor at Bertelsmann Stiftung
    07/2011- 04/2018
    Research Assistant at the SVI Endowed Chair for Marketing and Interactive Marketing, Professor Dr. Dr. Helmut Schneider, Steinbeis University
    04/2010- 06/2011
    International Affairs Advisor of the Chairwoman of the FDP Parliamentary Group in the German Bundestag, Birgit Homburger, MP
    11/2005- 11/2010
    Vice President and Secretary General of the International Federation of Liberal Youth