|
IFM

Highly attended special session on “The Future of Solution Selling” during the AMA Winter Academic Conference 2022

The AMA Winter Academic Conference is one of the most important academic conferences in the marketing discipline, bringing together scholars and practitioners from around the globe. During this year’s conference, which was split into an online part on February 10-11 on the Whova platform and an in-person part on February 18-20 in Las Vegas, USA, Professor Dr.

Read more about Highly attended special session on “The Future of Solution Selling” during the AMA Winter Academic Conference 2022
|
LMM

(E)WOM to the Rescue! When Do We Consult Which Word-of-Mouth Channel to Buy the Best Product?

Münster’s marketing scholars have added one more piece to the EWOM puzzle: Almost 20 years after MCM Professor Thorsten Hennig-Thurau published what became the seminal study on consumer articulations about products and services on the internet, a team of scholars from the Marketing Center Münster has shed more light on what can be easily considered the most powerful information source in today’s digital market environment.

Read more about (E)WOM to the Rescue! When Do We Consult Which Word-of-Mouth Channel to Buy the Best Product?
|
IFM

Anna-Gesina Hülemeier Introduces Consumer Behavior Students to the Fundamentals of Psychology

The master students of the course “Consumer Behavior” were given many valuable insights into the basic principles of psychology in a guest lecture given by Anna-Gesina Hülemeier, a research associate and doctoral student at the University of Münster's Department of Psychology.

Read more about Anna-Gesina Hülemeier Introduces Consumer Behavior Students to the Fundamentals of Psychology
|
MCM

"Makers of Tomorrow" - Your chance to get first-hand insights on the topic of entrepreneurship

As a partner university of the "Makers of Tomorrow" project, we are pleased to support our students in the future in finding more courage to start their own business. "Makers of Tomorrow" is an online course for students of German-speaking universities on entrepreneurship. However, this is not an ordinary course, but a real "master class" whose vision is to give every student the opportunity to get in touch with entrepreneurship during their studies and learn from role models. In the first season, 10 inspiring founder stories are told.

Read more about "Makers of Tomorrow" - Your chance to get first-hand insights on the topic of entrepreneurship
|
IFM

Interesting Guest Lectures in Customer Relationship Management and Direct Marketing

As part of this year’s Customer Relationship Management and Direct Marketing (CRM & DiMa) course, lectured by Dr. Claudio Felten, two guest lectures were invited to the Chair of Marketing Management to provide practical course-related insights from their experience.

Read more about Interesting Guest Lectures in Customer Relationship Management and Direct Marketing
|
MCM

Inspiring exchange with Rob Britton at the CEM fireside evening

Since it is well known that one should not break with tradition, the CEM (Circle of Excellence in Marketing) had the pleasure of welcoming Dr. Rob Britton for already the 21st time at the annual fireside evening in the pre-Christmas season. In strict compliance with the 2G+ measures, the event took place on Wednesday, December 1 at Café Herr Sonnenschein in Münster's old town.  Britton quickly caught the students’ attention with his enthusiasm.

Read more about Inspiring exchange with Rob Britton at the CEM fireside evening