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LMM

„Die haben einfach Angst!“ – Prof. Hennig-Thurau in der F.A.Z. über Instagrams Verzicht auf Metriken und den neuen MCM-Social Media & Society-Report

Das soziale Netzwerk Instagram experimentiert damit, seinen Nutzern keine „Like“-Zahlen mehr für Posts auszuweisen – und hat damit für einige Aufregung gesorgt. Das Netzwerk postuliert, dass sich Instagram-Nutzer wieder verstärkt den eigentlichen Inhalten der Plattform widmen sollten, statt sich einem permanenten Wettstreit um Aufmerksamkeit und öffentlich sichtbare Anerkennung auszusetzen.

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MCM

How Societal Trends Turn into Successful Advertising: Guest Lecture by Grabarz & Partner

Invited by Professor Raoul Kübler, Grabarz & Partner, one of the most successful German advertising agencies, visited the MCM on July 9th 2019. During their 90-minute presentation as part of the lecture "Integrated Marketing Communications", the communication professionals, who are classified second in the current creative ranking by "Werben & Verkaufen", showed how they convert social trends into successful advertising campaigns.

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LMM

Studentische Hilfskräfte mit Schwerpunkt IT am Lehrstuhl für Marketing & Medien gesucht!

Der Lehrstuhl für Marketing & Medien der Westfälischen Wilhelms‐Universität Münster sucht zum nächstmöglichen Zeitpunkt eine studentische Hilfskraft (6 Std./ Woche) für den Bereich IT.

Der Lehrstuhl für Marketing & Medien der Westfälischen Wilhelms‐Universität Münster sucht zum nächstmöglichen Zeitpunkt eine studentische Hilfskraft (6 Std./ Woche) für den Bereich IT.


Du bist mindestens im 3. Semester des Bachelorstudiengangs, kannst überdurchschnittlich gute Leistungen vorweisen und interessierst dich für Digitalisierung und Medien?

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IFM

Successful Project Seminar: Data-Driven Marketing at Dr. Ing. h.c. F. Porsche AG

In this year’s project seminar offered by the IfM by Dr. Mirja Kroschke in collaboration with Dr. Ing. h.c. F. Porsche AG, 25 master students with a major in marketing had the opportunity to deal with data-driven marketing issues. Under the supervision of both IfM staff and the Porsche digital marketing communication department, the students worked in groups on topics such as “Customer Journey Optimization” and “Online Marketing KPI and Benchmarking Framework”.

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IFM

Living in the Age of You - Branding for Growth

On Tuesday, June 25, Dr. Julien Dolenc (Associate Director Strategy) and Juan Barrios (Senior Designer) held a guest lecture in Marketing Operations on “Living in the Age of You | Branding for Growth”. During the course of the presentation, the two representatives of the global brand consultancy Interbrand comprehensively outlined what it takes to make iconic moves in order to generate brand value. In doing so, students were encouraged to see in an illustrated way which impact the actual application of marketing operation tools in the real business world can have.

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MCM

MCM Students Access the Consumer's Mind - New Seminar on "User-Generated Content"

New Seminar on User-Generated Content Delivers Key Tools for Future Marketing Managers

Consumers are increasingly using social media channels to share information directly with companies as well as other users, whether active or prospective customers. Every minute, social media users around the world create about half a million posts on Facebook and Twitter, watch and comment on 4.3 million YouTube videos, generate 2.4 million snaps, like 174,000 images on Instagram and search for 3.7 million terms on Google.

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MCM

MCM Goes EMAC: Strong Presence of MCM Scholars at Leading European Marketing Conference

From May 28th until May 31st 2019, the 48th EMAC Annual Conference was held in Hamburg, with more than 1,000 scholarly attendants from all over Europe and the world. The conference provides a unique forum for the presentation and discussion of current academic research projects, panel discussions, and special sessions with thought leaders in their respective fields. Scholars from different areas of the MCM took part in all those different activities.

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IFM

Marketing Performance - Toward Next Generation MROI

How can marketing performance be measured in our increasingly sophisticated digital age? Oliver Gediehn (Expert Associate Partner) and Peter Saffert (Expert) from McKinsey & Company visited the Marketing Center Muenster to provide an answer on this question. On June 21, 2019, they gave a guest lecture in the Marketing Operations course, led by Dr. Gerrit Cziehso.

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