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MCM

Circle of Excellence in Marketing | Apply until October 20!

The current application round for the student support program "Circle of Excellence in Marketing" ends on October 20, 2024.

The CEM is a 1-year talent program for outstanding marketing students from the University of Münster, the University of Cologne, and the FU Berlin. It is specifically designed to prepare students for interesting management tasks in internationally operating companies. Participants of the CEM program take part in various workshops offered by partner companies, among other activities.

Read more about Circle of Excellence in Marketing | Apply until October 20!
Tags: CEM, Study
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IFM

Innovationskreis Marketing e.V. Once Again Honored as a Bronze Sponsor | ProTalent Summer Event

On Wednesday, June 19, 2024, Prof. Dr. Ulrike Weyland, Vice-Rector for Studies and Teaching, and the ProTalent team welcomed the sponsors and their scholarship holders - including former scholarship holders for the first time - to a relaxed summer evening in the castle gardens of the University of Münster. As Bronze Sponsor, the Innovationskreis Marketing e.V. was invited once again. 

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Tags: In the Media, Prof. Krafft
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MCM

One Coffee with MCM - The First Episode of Our New Conversation Format on MCM-TV

Our social media team at the Marketing Center Münster has just launched a new format -- "One Coffee with MCM" is a series of informal conversations with MCM team members. It gives Nora Duschner and Johanna Tolksdorf (both study at the Universität Münster) and also our other Münster students (who are invited to submit questions) the opportunity to ask what they always wanted to know from their professors and other faculty, with questions ranging from formal to informal, from professional to personal.

Read more about One Coffee with MCM - The First Episode of Our New Conversation Format on MCM-TV
Tags: Prof. Hennig-Thurau
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IFM

APPLY NOW - Become a Student Assistant @IfM

WHO WE ARE

  • The Chair of Marketing Management (IfM) – led by Prof. Dr. Manfred Krafft – with a research focus on Sales Management, Channels and Retailing, as well as Customer Management
  • The first marketing chair in Germany (foundation in 1969)
  • A young and passionate team that you will get to know better at various socials or joint lunches

WHAT YOU CAN EXPECT

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Tags: MCM Vacancies, Münster, Prof. Krafft
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IFM

Successful IfM Project Seminar in Cooperation with BASF Coatings GmbH

This summer semester, the Chair of Marketing Management (IfM) was again able to offer students majoring in Marketing the opportunity to participate in a project seminar in cooperation with a renowned company. Together with this year's partner, BASF Coatings GmbH, a global leader in surface solutions, 24 students worked on five exciting and current topics related to "B2B Marketing Strategy @BASF Coatings".

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Tags: Guests, Highlights, Münster, Study, Prof. Krafft
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LMM

A Very Special Version of The Social Network: When Victor Henning Invited Münster Students on an Entrepreneurial Journey

Last Thursday brought a very special highlight of the semester: Successful founder Dr. Victor Henning came to Münster via Zoom and took the students of Professor Thorsten Hennig-Thurau's Innovation Management class on a very particular journey from student and marketing scholar to serial entrepreneur.

Read more about A Very Special Version of The Social Network: When Victor Henning Invited Münster Students on an Entrepreneurial Journey
Tags: Prof. Hennig-Thurau
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IFM

Participate in the MSc Program Development Event on Selling and Sales Management in Digitalized B2B Markets at Alba Business School in Athens, Greece

Dear Students,

We are thrilled to announce an upcoming event that marks a significant step towards shaping the future of sales education. As part of the CUSTMAS project (https://www.custmas.eu/), we are hosting a two-day event in Athens on Oct 2 and 3, 2024, dedicated to the development of a cutting-edge MSc Program focused on Selling and Sales Management in Digitalized B2B Markets.

Read more about Participate in the MSc Program Development Event on Selling and Sales Management in Digitalized B2B Markets at Alba Business School in Athens, Greece
Tags: Highlights, Internationality, Study, Prof. Krafft
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Sonja Gensler

Marketing Award 2024

The innovative store concept P41, which resided as a pop-up store at Prinzipalmarket for 6 weeks in winter 2023, has won the Marketing Award 2024 of the Marketing Club Münster-Osnabrück e.V. The successful project, which attracted 26,000 visitors, was supported by Tobias Viehoff. He said that the project has encouraged him to try something new in the city center and to counteract the dying stores.

Read more about Marketing Award 2024
Tags: Events, Münster, Prof. Wiesel

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