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IWM

IWM sucht wissenschaftliche Mitarbeiter:innen

Am Institut für Wertbasiertes Marketing (IWM) der Westfälischen Wilhelms‐Universität (Marketing Center Münster, Fachbereich Wirtschaftswissenschaften) ist unter der Betreuung von Prof. Dr. Sonja Gensler und Prof. Dr. Thorsten Wiesel zum nächstmöglichen Zeitpunkt zunächst befristet auf 3 Jahre eine 75%- Stelle der regelmäßigen Arbeitszeit als wissenschaftliche Mitarbeiterin /  wissenschaftlicher Mitarbeiter (Entgeltgruppe 13 TV‐L) zu besetzen.


Wir sind ein dynamisches Team.

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LMM

Willkommen im Metaverse - Professor Hennig-Thurau in der FAZ über die Möglichkeiten und Herausforderungen virtueller Parallelwelten

Die weltweit größten Tech-Giganten arbeiten mit Hochdruck an der nächsten digitalen Revolution – dem Metaverse. Virtuelle Welten auf Plattformen wie Roblox und Fortnite werden bereits heute von mehreren hundert Millionen Nutzern bevölkert, von seiner Virtual Reality-Brille Quest 2 hat Meta (ehemals Facebook) mehr als 10 Millionen Stück abgesetzt.

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IFM

WWU receives funding from the 'Erasmus+' program for project on "Customer Management Skills in Digitalizing B2B Markets ”

The WWU, under the leadership of Professor Manfred Krafft, has been awarded funding for partnerships in higher education through the "Erasmus+" program. Despite first experiences with Erasmus+ at the University of Münster, this is a particularly pleasing result, as only a few funding applications in the co-application procedure have been approved so far for the WWU. The project duration is 3 years.

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IFM

Strengthening university ties – Professor Krafft visits university on Gran Canaria

In March 2022, Professor Manfred Krafft spent three weeks at the Universidad de Las Palmas de Gran Canaria. The primary goal of the stay was to promote cooperation efforts between the Universidad de Las Palmas de Gran Canaria and the WWU on various levels. On the one hand, an exchange program between the universities is to be established, which is to be implemented department-wide at the level of students, doctoral candidates and lecturers.

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Gast

Raoul Kübler will leave MCM for ESSEC Business School Paris at the end of September 2022

The team of the Marketing Center Münster announces that Professor Raoul Kübler will leave the Marketing Center Münster at the end of the coming summer semester to join ESSEC Business School in Paris as an Associate Professor of Marketing.

While the MCM is sad to lose a highly esteemed colleague and friend, we wish Raoul Kübler all the best for the next step in his career path. While it always comes as a disappointment to lose a valued colleague to another school, we acknowledge that ESSEC, as a world-renowned business school, is high-level competition.

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Lina Marie Oechsner

Applications for our Data Science course are now open!

This year we are again offering the Data Science course together with our practice partner Dr. Wolff Group! The course offers our students the opportunity to train the analytical and methodological skills they need to master the challenges of today’s data rich environment based on real-world business cases.

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MCM

MCM offers support to students affected by the war in Ukraine

Liebe Studierende,

wir alle sind tief betroffen vom russischen Angriff auf die Ukraine und den weitreichenden Konsequenzen, die der Krieg für die Menschen dort hat. Falls Sie selbst aus der Ukraine stammen oder Verwandte dort haben, melden Sie sich doch bitte bei Christina Okoutsidou. Wir möchten Sie in dieser schweren Zeit gerne unterstützen und würden gerne mit Ihnen besprechen, wie eine Unterstützung durch das MCM sinnvoll aussehen kann.

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MCM

Focus on the Customer – Digital CEMxHenkel Workshop

On February 1, 2022, the Circle of Excellence in Marketing (CEM) partner Henkel welcomed 20 students from Berlin, Cologne and Münster to a digital workshop. The warm welcome from Katja Keulertz (Junior Consumer Insights Manager) and Nico Reichert (Global Consumer Insights Manager) was followed by a company presentation including the business units and brands from the Düsseldorf-based consumer goods manufacturer.

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