Markenbildung und Markenstrategien

Meffert Heribert, Burmann Christoph

Cite as

Meffert, H., & Burmann, C. (2000). Markenbildung und Markenstrategien. In Albers, S., & Herrmann, A. (Eds.), Handbuch Produktmanagement (pp. 168–187). Wiesbaden.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2000

Book title
Handbuch Produktmanagement

Editor
Albers Sönke, Herrmann Andreas

Start page
168

End page
187

Place
Wiesbaden

Language
German