Markenbildung und Markenstrategien

Meffert Heribert, Burmann Christoph



Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2000

Book title
Handbuch Produktmanagement

Editor
Albers Sönke, Herrmann Andreas

Pages range
168-187

Place
Wiesbaden

Language
German