Environmental Marketing
Meffert Heribert, Kirchgeorg Manfred
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1995
Book title
International Lecture Series to accompany, Principles of Marketing
Editor
Kinnear Thomas C., Bernhardt Kenneth L., Krentler Kathleen A.
Pages range
1-20
Edition
4
Place
New York
Language
English