Pay-What-You-Want Pricing: A structured review on drivers of prices paid by customers
Cite as
Roggentin, A. S., & Bues, M. (2017). Pay-What-You-Want Pricing: A structured review on drivers of prices paid by customers. Marketing Review St. Gallen, 2017(6), 40–49.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2017
Journal
Marketing Review St. Gallen
Volume
2017
Issue
6
Start page
40
End page
49
Language
English