Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations | Marketing Center Münster

To the content
To the main navigation
To the target group navigation
To the sub-navigation

Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations

Wiesel T., Kräussl R., Srivastav R.

Publication type

Conference Paper

Peer reviewed

Yes

Publication status

Accepted

Year

2010

Conference

EMAC Conference 2010

Venue

Kopenhagen, Dänemark

Language

English