Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations
Cite as
Wiesel, T., Kräussl, R., & Srivastav, R. (2010). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. In Proceedings of the EMAC Conference 2010, Kopenhagen, Dänemark. (accepted / in press (not yet published))Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2010
Conference
EMAC Conference 2010
Venue
Kopenhagen, Dänemark
Language
English