Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations
Wiesel T., Kräussl R., Srivastav R.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2010
Conference
EMAC Conference 2010
Venue
Kopenhagen, Dänemark
Language
English