Kundenbindung als Element moderner Wettbewerbsstrategien

Meffert Heribert



Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2003

Book title
Handbuch Kundenbindungsmanagement

Editor
Bruhn Manfred, Homburg Christian

Pages range
125-145

Place
Wiesbaden

Language
German