Does Engaging Customers Actually Pay Off? The Value of Social Shopping Tools
Cite as
Gensler, S., & Wiesel, T. (2012). Does Engaging Customers Actually Pay Off? The Value of Social Shopping Tools. In Proceedings of the EMAC Conference 2012, Lisbon, Portugal. (accepted / in press (not yet published))Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2012
Conference
EMAC Conference 2012
Venue
Lisbon, Portugal
Language
English