A New Model for Enterprise Valuation by Using Customer Values
Cite as
Wiesel, T., & Skiera, B. (2004). A New Model for Enterprise Valuation by Using Customer Values. In Proceedings of the INFORMS Marketing Science Conference 2004, Rotterdam, Niederlande. (accepted / in press (not yet published))Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2004
Conference
INFORMS Marketing Science Conference 2004
Venue
Rotterdam, Niederlande
Language
English