Marketing-Strategien
Meffert Heribert
Publication type
Forschungsartikel (Buchbeitrag)
Peer reviewed
Yes
Publication status
Published
Year
1991
Book title
Management heute - Ein Lesebuch
Editor
Steinmann Horst, Schmidt-Bürgel Jens
Pages range
123-135
Publisher
Gabler
Place
Wiesbaden
Language
German