Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes

Suwelack Thomas, Hogreve Jens, Hoyer Wayne D.

Cite as

Suwelack, T., Hogreve, J., & Hoyer, W. D. (2011). Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes. Journal of Retailing, 87(4), 462–478.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2011

Journal
Journal of Retailing

Volume
87

Issue
4

Start page
462

End page
478

Language
English

ISSN
0022-4359