Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes
Suwelack Thomas, Hogreve Jens, Hoyer Wayne D.
Publication type
Forschungsartikel (Zeitschrift)
Peer reviewed
Yes
Publication status
Published
Year
2011
Journal
Journal of Retailing
Volume
87
Issue
4
Start page
462
End page
478
Language
English
ISSN
0022-4359