Measuring the Customer Relationship Management Construct and Linking it to Performance Outcomes

Reinartz Werner, Krafft Manfred, Hoyer Wayne D

Cite as

Reinartz, W., Krafft, M., & Hoyer, W. D. (2003). Measuring the Customer Relationship Management Construct and Linking it to Performance Outcomes. Fontainebleau: INSEAD Working Paper Series.

Details

Publication type
Working paper

Peer reviewed
Yes

Publication status
Published

Year
2003

Publisher
INSEAD Working Paper Series

Place
Fontainebleau

Language
English