Herausforderungen systemtechnologischer Vertrauensgüter an das Marketing-Management
Backhaus K, Späth G-M
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
Published
Year
1994
Book title
Technologie-Management und Technologien für das Management
Editor
Zahn E
Start page
19
End page
39
Publisher
Schäffer-Poeschel Verlag
Place
Stuttgart
Language
German