Herausforderungen systemtechnologischer Vertrauensgüter an das Marketing-Management

Backhaus K, Späth G-M



Publication type
Chapter in Book

Peer reviewed
No

Publication status
Published

Year
1994

Book title
Technologie-Management und Technologien für das Management

Editor
Zahn E

Start page
19

End page
39

Publisher
Schäffer-Poeschel Verlag

Place
Stuttgart

Language
German