Dashboards and Marketing: Why, What, How, and Which Research is Needed?"
Pauwels K., Ambler T., Clark B., LaPointe P., Reibstein D., Skiera B., Wierenga B., Wiesel T.
Publication type
Sonstige wissenschaftliche Veröffentlichung
Publication status
Published
Year
2010
Title of series
MSI Working Paper 08 - 203
Place
Boston
Language
English