Dashboards and Marketing: Why, What, How, and Which Research is Needed?"

Pauwels K., Ambler T., Clark B., LaPointe P., Reibstein D., Skiera B., Wierenga B., Wiesel T.

Cite as

Pauwels, K., Ambler, T., Clark, B., LaPointe, P., Reibstein, D., Skiera, B., Wierenga, B., & Wiesel, T. (2010). Dashboards and Marketing: Why, What, How, and Which Research is Needed?". Boston.

Details

Publication type
Other scientific publication

Publication status
Published

Year
2010

Title of series
MSI Working Paper 08 - 203

Place
Boston

Language
English