Dashboards and Marketing: Why, What, How, and Which Research is Needed?"

Pauwels K., Ambler T., Clark B., LaPointe P., Reibstein D., Skiera B., Wierenga B., Wiesel T.



Publication type
Other

Publication status
Published

Year
2010

Title of series
MSI Working Paper 08 - 203

Place
Boston

Language
English