Submissionen
Alznauer Timo, Krafft Manfred
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2004
Book title
Handbuch Industriegütermarketing
Editor
Backhaus Klaus, Voeth Markus
Start page
1057
End page
1078
Publisher
Gabler Verlag
Language
German