Transforming the Customer Experience Through New Technologies
Cite as
Hoyer, W. D., Kroschke, M., Schmitt, B., Kraume, K., & Shankar, V. (2020). Transforming the Customer Experience Through New Technologies. Journal of Interactive Marketing, 51, 57–71.Details
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2020
Journal
Journal of Interactive Marketing
Volume
51
Start page
57
End page
71
Language
English
ISSN
1094-9968
DOI