Transforming the Customer Experience Through New Technologies
Hoyer W D, Kroschke M, Schmitt B, Kraume K, Shankar V
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2020
Journal
Journal of Interactive Marketing
Volume
51
Start page
57
End page
71
Language
English
ISSN
1094-9968
DOI