Marketing

Meffert Heribert



Publication type
Forschungsartikel (Buchbeitrag)

Peer reviewed
Yes

Publication status
Published

Year
1995

Book title
Handwörterbuch des Marketing

Editor
Köhler Richard, Tietz Bruno, Zentes Joachim

Pages range
1472-1490

Edition
2.

Place
Stuttgart

Language
German