The Future of Solution Selling (Special Session)

Kramer Victoria, Krafft Manfred

Keywords

Solution Selling; B2B Marketing; Sales Management

Cite as

Kramer, V., & Krafft, M. (2022). The Future of Solution Selling (Special Session). In Humphreys, A., Packard, G., & Gielens, K. (Eds.), 2022 AMA Winter Academic Conference Proceedings (pp. 70–80). online: American Marketing Association.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2022

Conference
2022 AMA Winter Academic Conference

Venue
Las Vegas, NV, USA

Book title
2022 AMA Winter Academic Conference Proceedings

Editor
Humphreys, Ashlee; Packard, Grant; Gielens, Katrijn

Start page
70

End page
80

Publisher
American Marketing Association

Place
online

Language
English