The Future of Solution Selling (Special Session)

Kramer Victoria, Krafft Manfred

Keywords
Solution Selling; B2B Marketing; Sales Management

Publication type

Research article in proceedings (conference)

Peer reviewed

Yes

Publication status

Published

Year

2022

Conference

2022 AMA Winter Academic Conference

Venue

Las Vegas, NV, USA

Book title

2022 AMA Winter Academic Conference Proceedings

Editor

Humphreys, Ashlee; Packard, Grant; Gielens, Katrijn

Start page

70

End page

80

Publisher

American Marketing Association

Place

online

Language

English