Investitionsgüter-Marketing - Verhandeln statt verkaufen

Backhaus K, Koch F-K

Cite as

Backhaus, K., & Koch, F.-K. (1983). Investitionsgüter-Marketing — Verhandeln statt verkaufen.

Details

Publication type
Other scientific publication

Publication status
Published

Year
1983

Journal
Absatzwirtschaft

Volume
26

Issue
6

Start page
90

End page
94

Language
German