Le marketing direct sans frontières? Tour d´horizon, tendance et perspectives

Hesse, J.; Krafft, M.; Peters, K.

Abstract

Cite as

Hesse, J., Krafft, M., & Peters, K. (2006). Le marketing direct sans frontières? Tour d´horizon, tendance et perspectives. In Krafft, M.; Hesse, J.; Knappik, K. M.; Peters, K.; Rinas, D. (Hrsg.): Le marketing direct international: Concepts, pratiques et ciffres clés (pp. 1–40). Paris: Pearson Education.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
2006

Book title
Krafft, M.; Hesse, J.; Knappik, K. M.; Peters, K.; Rinas, D. (Hrsg.): Le marketing direct international: Concepts, pratiques et ciffres clés

Start page
1

End page
40

Publisher
Pearson Education

Place
Paris