Le marketing direct sans frontières? Tour d´horizon, tendance et perspectives
Hesse, J.; Krafft, M.; Peters, K.
Abstract
Publication type
Research article (book contribution)
Publication status
Published
Year
2006
Book title
Krafft, M.; Hesse, J.; Knappik, K. M.; Peters, K.; Rinas, D. (Hrsg.): Le marketing direct international: Concepts, pratiques et ciffres clés
Start page
1
End page
40
Publisher
Pearson Education
Place
Paris