Treiber von B-to-B-Marken - Ergebnisse einer internationalen und branchenübergreifenden Studie.
Lennartz E, Fischer M, Krafft M
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2018
Book title
B-to-B-Markenführung
Editor
Baumgarth Carsten
Start page
89
End page
107
Publisher
Springer Gabler
Place
Wiesbaden
Language
German
ISBN
978-3-658-05096-2
DOI