The Effects of Country of Origin and Corporate Reputation on Initial Trust: An Experimental Evaluation of the Perception of Polish Consumers

Michaelis Manuel, Woisetschläger David, Backhaus Christof, Ahlert Dieter

Cite as

Michaelis, M., Woisetschläger, D., Backhaus, C., & Ahlert, D. (2008). The Effects of Country of Origin and Corporate Reputation on Initial Trust: An Experimental Evaluation of the Perception of Polish Consumers. International Marketing Review, 25(4 (Special Issue)), 404–422.

Details

Publication type
Research article (journal)

Publication status
Published

Year
2008

Journal
International Marketing Review

Volume
25

Issue
4 (Special Issue)

Start page
404

End page
422

Language
English

ISSN
0265-1335