The Effects of Country of Origin and Corporate Reputation on Initial Trust: An Experimental Evaluation of the Perception of Polish Consumers

Michaelis Manuel, Woisetschläger David, Backhaus Christof, Ahlert Dieter



Publication type
Article in Journal

Publication status
Published

Year
2008

Journal
International Marketing Review

Volume
25

Issue
4 (Special Issue)

Start page
404

End page
422

Pages range
404-422

Language
English