The Effects of Country of Origin and Corporate Reputation on Initial Trust: An Experimental Evaluation of the Perception of Polish Consumers | Marketing Center Münster

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The Effects of Country of Origin and Corporate Reputation on Initial Trust: An Experimental Evaluation of the Perception of Polish Consumers

Michaelis Manuel, Woisetschläger David, Backhaus Christof, Ahlert Dieter

Publication type

Research article (journal)

Publication status

Published

Year

2008

Journal

International Marketing Review

Volume

25

Issue

4 (Special Issue)

Start page

404

End page

422

Language

English

ISSN

0265-1335