Grenzenloses Direktmarketing? – Bestandsaufnahme, Trends und Ausblick

Hesse Jürgen, Krafft Manfred, Peters Kay



Publication type
Chapter in Book

Peer reviewed
Yes

Publication status
Published

Year
2005

Book title
Internationales Direktmarketing: Grundlagen, Best Practice, Marketingfakten

Editor
Krafft Manfred, Hesse Jürgen, Knappik Klaus, Peters Kay, Rinas Diane

Pages range
1–43

Publisher
Gabler

Place
Wiesbaden