Grenzenloses Direktmarketing? – Bestandsaufnahme, Trends und Ausblick
Hesse Jürgen, Krafft Manfred, Peters Kay
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2005
Book title
Internationales Direktmarketing: Grundlagen, Best Practice, Marketingfakten
Editor
Krafft Manfred, Hesse Jürgen, Knappik Klaus, Peters Kay, Rinas Diane
Pages range
1–43
Publisher
Gabler
Place
Wiesbaden
Language
German