Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations.

Steiner, M.; Wiegand, N.; Eggert, A.; Backhaus, K.



Publication type
Forschungsartikel (Zeitschrift)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2015

Journal
International Journal of Research in Marketing

Volume
1

Language
English

ISSN
0167-8116