Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations.

Steiner, M.; Wiegand, N.; Eggert, A.; Backhaus, K.

Cite as

Steiner, M., Wiegand, N., Eggert, A., & Backhaus, K. (2015). Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. International Journal of Research in Marketing, 1. (accepted / in press (not yet published))

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2015

Journal
International Journal of Research in Marketing

Volume
1

Language
English

ISSN
0167-8116