Decoding the black box: How buyer-seller relationships and power influence the cource outcomes of industrial marketing negotiations | Marketing Center Münster

To the content
To the main navigation
To the target group navigation
To the sub-navigation

Decoding the black box: How buyer-seller relationships and power influence the cource outcomes of industrial marketing negotiations

Geiger I, Wilken R, Backhaus K

Publication type

Research article in proceedings (conference)

Publication status

Published

Year

2010

Conference

39th EMAC Conference 2010

Place

Copenhagen, Denmark

Language

English