Decoding the black box: How buyer-seller relationships and power influence the cource outcomes of industrial marketing negotiations
Cite as
Geiger, I., Wilken, R., & Backhaus, K. (2010). Decoding the black box: How buyer-seller relationships and power influence the cource outcomes of industrial marketing negotiations. In Proceedings of the 39th EMAC Conference 2010.Details
Publication type
Research article in proceedings (conference)
Publication status
Published
Year
2010
Conference
39th EMAC Conference 2010
Place
Copenhagen, Denmark
Language
English