What do we know about Business-to-Business Interactions? A Synopsis of Empirical Research on Buyer-Seller Interactions | Marketing Center Münster

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What do we know about Business-to-Business Interactions? A Synopsis of Empirical Research on Buyer-Seller Interactions

Backhaus K, Büschken J

Publication type

Chapter in Book

Publication status

Published

Year

1997

Book title

Relationships and Networks in International Markets

Start page

13

End page

36

Publisher

Pergamon Verlag

Place

Oxford

Language

English