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Essays on the Role of Consumer Data and Information Privacy for Data-driven Marketing Activities

Kroschke M.

Cite as

Kroschke, M. (2017). Essays on the Role of Consumer Data and Information Privacy for Data-driven Marketing Activities. at the Universität Münster.

Details

Publication type

Thesis (doctoral or post-doctoral)

Publication status

Published

Year

2017

Graduation type

Dissertationsschrift

Graduation year

2017

Institution

Universität Münster

Language

English