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Investitionsgüter-Studie: Ein neues Marketing-Gefühl

Backhaus K, Weiber R

Cite as

Backhaus, K., & Weiber, R. (1992). Investitionsgüter-Studie: Ein neues Marketing-Gefühl. TopBusiness, 9.

Details

Publication type

Non-scientific contribution (journal)

Peer reviewed

No

Publication status

Published

Year

1992

Journal

TopBusiness

Issue

9

Language

German