How Ongoing Relationships Facilitate Buyer-Seller Negotiation Processes and Outcomes

Geiger, I.; Wilken, R.; Backhaus, K.

Cite as

Geiger, I., Wilken, R., & Backhaus, K. (2015). How Ongoing Relationships Facilitate Buyer-Seller Negotiation Processes and Outcomes. In Haase, M., Fließ, S., Jacob, , F., , & Ehret, M. (Eds.), Kundenintegration und Leistungslehre (pp. 369–389).

Details

Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2015

Book title
Kundenintegration und Leistungslehre

Editor
Haase, M.; Fließ, S.; Jacob,F.; Ehret, M.

Start page
369

End page
389

Language
English