Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression

Wiesel T., Pauwels K., Arts, J.



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2009

Conference
EMAC Conference 2009

Venue
Nantes, Frankreich

Language
English