Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression
Wiesel T., Pauwels K., Arts, J.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2009
Conference
EMAC Conference 2009
Venue
Nantes, Frankreich
Language
English