Empower Your Customers: The Impact of Cognitions on Willingness to Pay and Attitudinal Outcomes in Participative Pricing

Bues M, Stegemann M, Hoyer W D

Cite as

Bues, M., Stegemann, M., & Hoyer, W. D. (2016). Empower Your Customers: The Impact of Cognitions on Willingness to Pay and Attitudinal Outcomes in Participative Pricing. In Proceedings of the 45th EMAC Annual Conference, Oslo, Norway. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2016

Conference
Proceedings of the 45th EMAC Annual Conference

Venue
Oslo, Norway

Language
English