Empower Your Customers: The Impact of Cognitions on Willingness to Pay and Attitudinal Outcomes in Participative Pricing
Bues M, Stegemann M, Hoyer W D
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2016
Conference
Proceedings of the 45th EMAC Annual Conference
Venue
Oslo, Norway
Language
English