Limited Editions of fast-moving consumer goods - How the company’s choice of scarcity claims affects purchase intention

Arden, Christine M.

Cite as

Arden, C. M. (2016). Limited Editions of fast-moving consumer goods — How the company’s choice of scarcity claims affects purchase intention. In Proceedings of the 2016 AMA Winter Marketing Educator's Conference, Las Vegas. (accepted / in press (not yet published))

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
accepted / in press (not yet published)

Year
2016

Conference
2016 AMA Winter Marketing Educator's Conference

Venue
Las Vegas

Language
English