Limited Editions of fast-moving consumer goods - How the company’s choice of scarcity claims affects purchase intention
Arden, Christine M.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2016
Conference
2016 AMA Winter Marketing Educator's Conference
Venue
Las Vegas
Language
English