Markenbildung und Markenstrategien
Meffert Heribert, Burmann Christoph
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2007
Book title
Handbuch Produktmanagement
Editor
Albers Sönke, Herrmann Andreas
Start page
162
End page
183
Edition
3.
Place
Wiesbaden
Language
German