Mediaselektion als Problem der Marketingtheorie

Meffert Heribert

Cite as

Meffert, H. (1974). Mediaselektion als Problem der Marketingtheorie. In Freter, H. (Ed.), Mediaselektion (pp. 15–19). Wiesbaden.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
1974

Book title
Mediaselektion

Editor
Freter Hermann

Start page
15

End page
19

Place
Wiesbaden

Language
German