Wertorientierte Markenführung vs. Shareholder Value

Meffert Heribert

Cite as

Meffert, H. (2002). Wertorientierte Markenführung vs. Shareholder Value. Markendialog, 6.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2002

Journal
Markendialog

Volume
6

Language
German