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Lexikon der aktuellen Marketing-Begriffe

Cite as

Meffert, H. (Ed.) (1994). Lexikon der aktuellen Marketing-Begriffe. Wien: Fischer Taschenbuch.

Details

Publication type

Book (edited collection)

Peer reviewed

Yes

Publication status

Published

Year

1994

Editor

Meffert Heribert

Publisher

Fischer Taschenbuch

Place

Wien

Language

German