Relationship Marketing von Hochschulen
Langer, Markus F./ Beckmann, Julia
Publication type
Forschungsartikel (Buchbeitrag)
Publication status
Published
Year
2009
Book title
Hochschulmarketing
Editor
Voss, Rödiger
Start page
63
End page
91
Edition
2
Publisher
Eul Verlag
Place
Köln
Language
German