Relationship Marketing von Hochschulen

Langer, Markus F./ Beckmann, Julia

Cite as

Langer, M. F. B., & Julia, (2009). Relationship Marketing von Hochschulen. In Voss, R. (Ed.), Hochschulmarketing (2nd ed., pp. 63–91). Köln: Eul Verlag.

Details

Publication type
Research article (book contribution)

Publication status
Published

Year
2009

Book title
Hochschulmarketing

Editor
Voss, Rödiger

Start page
63

End page
91

Edition
2

Publisher
Eul Verlag

Place
Köln

Language
German