Entwicklungslinien im Bankmarketing, Schwerpunktbeitrag,

Meffert Heribert, Burmann Christoph



Publication type
Chapter in Book

Peer reviewed
Yes

Publication status
Published

Year
2002

Book title
Gablers Banklexikon

Editor
Krumnow Jürgen, Gramlich Ludwig, Lange Thomas A., Dewner Thomas M.

Pages range
1086 – 1090

Edition
13

Publisher
Gabler

Place
Wiesbaden