Entwicklungslinien im Bankmarketing, Schwerpunktbeitrag,
Meffert Heribert, Burmann Christoph
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2002
Book title
Gablers Banklexikon
Editor
Krumnow Jürgen, Gramlich Ludwig, Lange Thomas A., Dewner Thomas M.
Pages range
1086 – 1090
Edition
13
Publisher
Gabler
Place
Wiesbaden
Language
German