Understanding Pay What You Want Pricing: An Examination of
How Different PWYW Applications and Situational Factors Affect
Customers’ Price Determination

Roggentin A. S., Bues M., Stegemann M., Hoyer W. D.

Publication type

Forschungsartikel in Sammelband (Konferenz)

Peer reviewed

Yes

Publication status

accepted / in press (not yet published)

Year

2017

Conference

Proceedings of the 46th EMAC Annual Conference

Venue

Groningen, Netherlands

Language

English