Understanding Pay What You Want Pricing: An Examination of How Different PWYW Applications and Situational Factors Affect Customers’ Price Determination

Roggentin A. S., Bues M., Stegemann M., Hoyer W. D.



Publication type
Conference Paper

Peer reviewed
Yes

Publication status
Accepted

Year
2017

Conference
Proceedings of the 46th EMAC Annual Conference

Venue
Groningen, Netherlands