Understanding Pay What You Want Pricing: An Examination of How Different PWYW Applications and Situational Factors Affect Customers’ Price Determination | Marketing Center Münster

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Understanding Pay What You Want Pricing: An Examination of How Different PWYW Applications and Situational Factors Affect Customers’ Price Determination

Roggentin A. S., Bues M., Stegemann M., Hoyer W. D.

Publication type

Conference Paper

Peer reviewed

Yes

Publication status

Accepted

Year

2017

Conference

Proceedings of the 46th EMAC Annual Conference

Venue

Groningen, Netherlands