Understanding Pay What You Want Pricing: An Examination of How Different PWYW Applications and Situational Factors Affect Customers’ Price Determination
Roggentin A. S., Bues M., Stegemann M., Hoyer W. D.
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2017
Conference
Proceedings of the 46th EMAC Annual Conference
Venue
Groningen, Netherlands
Language
English