World Cup Edition or Summer Special? Why consumers buy Limited Edition Products
Cite as
Arden, C. M. (2014). World Cup Edition or Summer Special? Why consumers buy Limited Edition Products. In Proceedings of the Annual Conference of the Academy of Marketing Science, Denver.Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2014
Conference
Annual Conference of the Academy of Marketing Science
Venue
Denver
Language
English