Markenführung im Wandel – Starke Marken im Dialog

Meffert Heribert

Cite as

Meffert, H. (2003). Markenführung im Wandel — Starke Marken im Dialog. In Council, D.-A. (Ed.), DIMA Jahrbuch Dialogmarketing 2003 (pp. 129–131). Wiesbaden.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2003

Book title
DIMA Jahrbuch Dialogmarketing 2003

Editor
Council Dialogmarketing-Agenturen

Start page
129

End page
131

Place
Wiesbaden

Language
German