Customer Relationship Management and Company Performance - The Mediating Role of New Product Performance

Ernst Holger, Hoyer Wayne D., Krafft Manfred, Krieger Katrin

Cite as

Ernst, H., Hoyer, W. D., Krafft, M., & Krieger, K. (2011). Customer Relationship Management and Company Performance — The Mediating Role of New Product Performance. Journal of the Academy of Marketing Science, 39(2), 290–306.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2011

Journal
Journal of the Academy of Marketing Science

Volume
39

Issue
2

Start page
290

End page
306

Language
English

ISSN
0092-0703