Customer Relationship Management and Company Performance - The Mediating Role of New Product Performance
Ernst Holger, Hoyer Wayne D., Krafft Manfred, Krieger Katrin
Publication type
Forschungsartikel (Zeitschrift)
Peer reviewed
Yes
Publication status
Published
Year
2011
Journal
Journal of the Academy of Marketing Science
Volume
39
Issue
2
Start page
290
End page
306
Language
English
ISSN
0092-0703