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Customer Relationship Management and Company Performance - The Mediating Role of New Product Performance

Ernst Holger, Hoyer Wayne D., Krafft Manfred, Krieger Katrin

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2011

Journal

Journal of the Academy of Marketing Science

Volume

39

Issue

2

Start page

290

End page

306

Language

English

ISSN

0092-0703